The product contains a mild chemical solution enriched with Keratin. Once applied the chemical sits on the cuticle not penetrating into the cortex which allows the Keratin to work at its best. The treatment then begins to condition, moisturise and reconstruct your hair, leaving you with shiny, soft and more manageable hair.

The application takes approximately one to two hours depending on hair type and can last up to three months. Each additional time you have the treatment it will last longer, another great point is that there is no re-growth to deal with as it gently washes out over time.

This system is designed to eliminate frizz, tame unruly curls and smooth out the waves without making it too flat unlike other straightening treatments. Although the application is similar to other straightening services where straightening irons are used to seal the product into the hair cuticle, this solution is not as strong and is designed to condition from root to tip. What sets this system apart from the rest is that this product has been designed for coloured or processed hair including bleached hair! In fact the worse the condition, the better the result.